The concept: bold, high-octane colour amps up bathroom spaces with unexpected placements and atypical palette combinations that animate functional designs.

Ones to watch: Italian bathroom brand Azzurra Ceramica uses a bright yellow hue to accentuate
the thin lines of its Elegance Squared collection. The bold colour choice of the frame uplifts the ceramic washbasin while its slim profile ensures that the overall design doesn’t overwhelm a space. Australia’s Købn creates premium terrycloth towels animated with a mix of bright high-contrast hues. The incorporation of a bright plain weave stripe brings in an extra element of dimension and surface interest.

How you can action this:

• Give new life to perennial fixtures by infusing them with bold colour. Faucets, mirror frames, towel warmers and shelving all look refreshed when washed in confident colour
• Present atypical colour combinations for tiled areas and present variations to consumers who are looking to energise their bathroom space
• For bathroom textiles, explore a mix of high and low hues to update seasonal stripe patterns for products like bath towels, mats and shower curtains.
• Experiment with adding colour to the grout between tiles