In 1984, Swatch unleashed something no one saw coming—a World Breakdance Championship that merged music, art, and movement into one unstoppable force. Held in New York City, this event fused the raw energy of street culture with the creativity of one of the most iconic artists of the time, Keith Haring. For me, at the age of 10, this was a magical moment. I was deep in my prime, fully immersed in the “new wave” age of breakdancing, which felt as fresh and full of energy as it does in my memory today. It wasn’t just an event; it was a cultural explosion that left its mark on the decade—and on me.

Now, forty years later, Swatch is cranking up the time machine and launching the BREAK FREE Collection, a vibrant tribute to the past with a jolt of modern flair. The watches—BREAKS OFF, BREAK LOOSE, and BREAK TIME—are wearable celebrations of that historic moment, all while bringing Swatch’s signature playfulness back to the forefront. Even as I sit here four decades removed from those days, the memories of breakdance battles, neon lights, and the heartbeat of ’80s street culture feel not so distant.