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Coloured Light

Youth-driven trends gain widespread appeal, offering custom features for varying tastes and uses. Seen most frequently in the form of decorative strips, colourful LED lights have become a key item for Gen-Z bed and dorm rooms, even acting as a key effect for TikTok transitions. Now, the mesmerising effect makes its way into adult homes and everyday items.

Adjusting the intensity of colour and placement is key to differentiating markets by age. For younger consumers, bold colours on large surfaces are the perfect addition to gaming set-ups and desktops. For adults, app-controlled intensity and use on smaller items such as clocks and water bottles feel more approachable. Customisable options across all products are important, allowing for personalised hues and timers to optimise user experience.