Jaguar‘s freshly unveiled coupe concept is dubbed Type 00—the first zero representing the brand’s zero emissions future, and the second signifying its status as the ground level for Jaguar’s new direction. This concept sets the path for a future production version that will be unveiled in late 2025.

And what a direction it is, a monolithic design theme that’s fully divorced from the brand’s origins which date to Sir William Lyons’ vision circa 1933. As design director Richard Stevens says, the creative brief for Jaguar designers was to “… understand where we’ve come from, but don’t be harnessed by it. Be fearlessly creative.”