Crystal clear waters of teal and iolite lapping sandy seasides. Salty air mixing with warm sunshine. And shades of citrus so vibrant they could ignite. Through a curated palette of coastal hues – carefully calibrated in collaboration with the Pantone Color Institute – Nespresso scene builds through a synthesis of color, flavor, aroma, and even sound. The recent release of this “Unforgettable Mediterranean Summer” campaign is equally refreshing as it is nostalgic for the glamorous 1970s riviera. The vibrant Mandarin Orange anchors the color story, complemented by shades of blue, gold, and cream across a series of machines and accessories in the Nespresso x Pantone collection. Paired with freshly brewed blends, the senses conspire to whisk those sipping away for a moment of respite by the figurative shore.
The journey can be traced back to Nespresso’s headquarters in Vevey, Switzerland where the two parties convened to conceptualize this mesmerizing collection, which encapsulates the simplest joys derived from summer libations. “We aimed to create a series of products that would transport our customers to stunning beachside destinations, no matter where they are enjoying their Nespresso coffee,” says Jessica Padula, VP of Marketing and Head of Sustainability for Nespresso USA. Global adventures ensue with fully immersive experiences – from boutique transformations to pop-ups to simple set dressings – that embrace supersaturated, celebratory decor.