Embrace The Right to Play in a practical, lighthearted direction, celebrating strategic joy in everyday products.

Design strategies

• Move on Bold Functionality and Beautilities trends with utilitarian simplicity, saturated hues and playful characteristics
• Prolong product lifespans by pairing everyday unsung heroes with fun durability and understated luxury 

Design details

• Maintain simplicity with considered monoblocked colour and material applications with dual functionality to offer a costeffective
  way to deliver newness
• Build eye-catching collections with a minimalist sensibility through stylised shapes in furniture, decor and lighting
• Explore the interplay of animated brights and their impact across varied applications to foster joyous interactions and unreservedly encourage play and fun
• Create modular products that can be adapted, individualised or upgraded over time for different purposes
• Energise bedding, towels and cushions with #ColourBlocking and simplified graphics for a lively touch. Meet the needs of workspace users and renters by providing accessible, easy-to-move and installable furniture options