Use saturated pastels and smooth surfaces to create mood-boosting vitamin-inspired designs
• Colour-block contrasting shades in your designs. Mix and match pen toppers and container lids, or print geometric sections on paper goods to achieve this effect
• Use materials that have a semi-transparent, milky quality, or use materials with a powdery finish, such as silicone and rubber
• Use this direction to develop ranges for both adults and kids, as this palette will have commercial appeal across age groups